Many customers have a very good idea of what they want their new custom signs to look like. Others may have a general picture, or they may have some elements of the sign they want to include, but are less certain of the overall design. To help you to get going, here are some important factors that will help signage companies to design the perfect sign for your business or location.
Size and Shape
There are many different types of signs from monument or pylon signs to lettering and artistic signs. If you have an idea of the size and shape of the sign you want, let us know.
A sign should be in proportion to the location. For example, a sign in a restaurant or lounge for the restrooms should be evident, but blend into the overall signage and design of the location. A sign for product sales needs to be attention grabbing and get people interested in walking into your business to learn more.
The more unique the shape, the more interesting the sign will appear at first glance. However, with custom signs, there has to be a careful balance between the message and the overall design.
Colors and Lighting
One of the common issues we see with many signs is the overuse of colors and lighting to make up for design deficiencies. With expert sign companies, they put the design first, and then use the colors and the lighting to enhance the effects.
Through this process, the sign is a great marketing tool both during the daylight as well as when the sun goes down. For different types of business signage that is required during the day, in the evening, or 24/7 may be more critical.
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