Reverse channel letter signs or LED signs as they are commonly known are a great way to bring a more low-key or subtle approach to catching a potential customer’s eye. This type of signage still employs electric light to ensure visibility in the dark and to draw attention, the light is installed on the reverse side of outward facing signage in such a way that it is shown onto the surface behind it. This type of ambient light has a softer appeal, less harsh than neon and easier to read than light projected onto a flat sign.
Reverse channel letters are customizable in many different ways because there are more variables and elements of choice associated with them than with ordinary signs. The sign’s face is the most standard element, which is usually designed in accordance with a given brand’s custom fonts and colors.
Moving beyond the face of the sign is when design starts to come into play, with several elements to consider. “Return” refers to the sign’s depth, and can range from 3 to 8 inches. Often, the dimension of reverse channel letters signs’ returns will depend on more than just design: lease agreements or local ordinances may dictate the type of return that is appropriate for your sign.
The other major variable in a reverse channel letter sign is the light source. Modern iterations of these signs will almost always include LED lights as opposed to neon, but both the color and intensity of the light is completely formattable. Using light projected onto the surface behind the sign produces a halo effect, centering the viewer’s attention on the letters surrounded by light.
There are plenty of well-established signage manufacturers in South Africa able design, conceptualize as well as manufacturer signage meeting the requirements of clients. To learn more, or to begin planning your reverse channel letter sign today, click here.
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