Custom signage gives you the opportunity to have freedom in design, placement and content. This is a great thing, because you’re able to build the sign to fit around your brand specifications. With all this freedom it’s important to remember you still want your sign to be effective. Here is a list of common mistakes that can be easily fixed if discussed on the front-end of a project.
Overdesign
Having a great design is something everyone tries for in their signage. But taking the custom sign design too far can actually be more of a problem than not taking it far enough. A ‘busy’ sign can often leave a sign looking unplanned, confusing and usually just plain messy. Knowing where to find a balance of different colors, accents and even font choices can be the difference between a sign that highlights your brand or one that misses the mark. Here are some simple colour combinations that could help separate your sign from others.
Font Choice
Choosing the right font for your corporate branding is one of the most important characteristics of a sign. Try to avoid fonts with thin strokes, serifs and script style letters because they will never make an impact on the side of a building. They often get lost because there just isn’t enough substance to stand out. Bolder block style letters tend to provide enough contrast to read from long distances.
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