How Vehicle Signage Can Drive Your Brand

With almost 12 million listed vehicles in South Africa, it’s safe to say we spend a good bit of time while travelling. Driving to and from work, fetching and having our kids to college, sporting and social situations, going to the retailers, running errands… we spend hours inside our cars each week.

And during those hours – especially those we spend stuck in traffic – we notice lots of other automobiles whose occupants are doing just what we’re doing. We all see them, plus they see us. So, if you have a company you want to make more obvious to the standard public, what better way to do this than by using vehicle signage?

Think about it. In the event you rented a billboard on the side of the road, you would not just leave it bare. You’d cover it with an eye-catching ad for your business. Your automobile is like a moving billboard. Depending on the size of your city, you can be seen by between 3 000 and 40 000 people every day! And if you have more than one company-branded vehicle – perhaps you even have an entire fleet – this amount multiplies exponentially.

Because your branded vehicle goes anywhere you go, you are likely to be seen most often in any local neighbourhood. Over time, you’ll become easily renowned to people in the region, and they will start being a comforting sense of familiarity and trust towards your brand. This is truly valuable, and extremely hard to achieve with some other kind of advertising.

Car wrapping done by Signs4sa

Therefore, What Is Car Wrapping?
Car wrapping is the method frequently used today to put signs on vehicles. It is basically a sizable vinyl decal or graphic that is located over the original paintwork of your car. It usually takes roughly one hour to apply, and can be removed again at any time, leaving your vehicle back its original condition.

The process has three main stages – design, development and installation. In the design phase, accurate measurements of your vehicle/s will be taken and the digital graphics for the wrap are finalised. Up coming is production, where the graphic is printed and then laminated. This helps to protect it from fading in the sunlight, and also guards against a great amount of wear and rip. The last phase is considered the most exciting – when the finished wrap is used on your vehicle.

After the initial expense of creating and applying your car signs, you have an effective, large-scale way to create product and brand understanding – absolutely free! The best part is, vehicle wrapping is cheaper than some other advertising medium. A wrap will also usually last for between four and five years, meaning you get permanent, high-viz exposure for your brand at a constantly decreasing daily cost.